Quick Info:

Why care?	Website landing pages enhance user experience, boost conversion rates, and improve SEO
Cost:	Variable (depending on design and implementation)
Who should do this:	All businesses
Platform:	Your Website

Why Dedicated Landing Pages Matter

Think of dedicated landing pages as your website’s concierge service. They guide your customers straight to the info they’re looking for without any detours. This not only makes your site easier to navigate, but also keeps customers happy and more likely to make a purchase. 

Plus, search engines love clear, focused pages, so you’ll get an SEO boost too. Win-win!

Mapping the Customer Journey

Before you dive into creating these pages, you need to understand your customer’s journey. 

Where do they start? What are their pain points? Map out the steps they take on your site and spot the places where a dedicated page could make things smoother.

For example:

• Launching a new collection next season? Don’t just throw them in with the rest of your products, make sure that the collection landing page is informative, visually stunning and easy to shop from AND link to it directly from the homepage & menu.
• Custom Orders shouldn’t be just another product listing. Offer a specific page where potential customers can learn about the process, see examples, and submit their custom requests.
• Noticing a lot of customers abandoning their carts? Create a page that addresses common concerns about shipping and returns.

Clear and Compelling CTAs

Now, let’s talk CTAs (Call-to-Actions). 

These are your guiding lights. They should be clear, action-oriented, and impossible to miss. Use phrases like “Get Started,” “Learn More,” or “Buy Now” to motivate action.

Here’s a quick tip:

• Use contrasting colors for your CTA buttons to make them stand out.
• Place them where your customers are most likely to see them – think at the end of a product description or smack dab in the middle of the page.

For even more info about CTAs read my post: Compel Sales with a Scroll-Stopping Call To Action (CTA)

Optimizing Navigation

Now make sure that you’re using these pages by linking them in all the right places: 

• Instagram Link in Bio should go to the place you are telling them to go (Eg: If you tell people to Shop: Link -> www.mywebsite/shop)
• When you launch that new collection in your email, make sure the button you create sends them straight there.
• In that Facebook post about your upcoming event, make sure the link goes straight to ticket sales.

And don’t forget linking to pages within your own website (internal links)! These little helpers can guide your customers from one page to another seamlessly.

TODAY’S TASK

✅ Take a look at where your Instagram Link in Bio (or Facebook bio link) is sending people and ask yourself, is this the specific page I want people to see? 

(Have a link tree or other multi-link option? What’s the FIRST link on there? Is it really where you want to send people?)

Do One Thing to pinpoint where dedicated landing pages could simplify navigation and enhance user experience.