|Why care?||If you want sales, you need to do this crucial step in the process|
|Who should do this:||All businesses with a website (so, all businesses- right? 😉 )|
Does this resonate?
You’ve been doing everything they told you that you’re supposed to do. You’re sending emails, writing blog posts, posting consistently on socials- and yet, you’re not making more sales.
You check your website traffic analytics (like you do regularly, am I right?), and you’re getting more visitors to your site, but they’re not moving past the homepage.
The culprit: you haven’t given them a clear direction to take once they finally make it to your website. Visitors get distracted and leave.
You commit to increasing your social posting frequency.
(I hate to break it to you, but this^ isn’t going to fix it).
Guiding the visitor to become a customer:
As an online business owner, you want to ensure that every visitor who lands on your website takes the action that you want them to take. That could be different based on your goals and the individual visitor.
For example, you may want someone to sign up for a newsletter, schedule a consultation, download a freebie, or purchase a product. Whatever it is you want that visitor to do, make it rediculously easy for them to do the thing and carry on their merry way.
The way you do this is by creating a Call-to-Action (CTA), which you want to guide visitors toward the next step in the customer journey. One key placement for doing this effectively, is by having a Call-to-Action (CTA) above the fold on your homepage.
“Above the fold” refers to the part of a webpage that is immediately visible to users without scrolling, and in modern web design, it’s a critical area for placing essential content, headlines, or calls to action to grab users’ attention and engage them quickly.
Keeping it Clear & Concise
The first and most important aspect of a successful CTA is to keep it clear and concise.
When crafting the CTA, it’s essential to be action-oriented by commencing with a compelling action verb. Action verbs, such as “Get,” “Download,” or “Subscribe,” energize your CTA, urging users to take immediate, decisive steps, and increasing the likelihood of engagement.
Use Contrasting Colors
Using contrasting colours is an effective way to make your CTA stand out and grab visitors’ attention. Pick a colour that is bold and eye-catching.
The use of colour can also help convey a sense of urgency, making visitors more likely to take action.
When was the last time you clicked on a plain hyperlink? My guess- it’s been a while.
Studies show that buttons create more interest than the average hyperlink within text, so turning your CTA into a clickable button is the perfect way to direct your readers.
Personalize Your CTA
Finally, generic “book now” CTAs are a thing of the past!
Personalizing your CTAs will help you draw in more of your target audience and get more meaningful interactions.
Use first-person language (this is actually one of my favourite tips!) by using “my” or “mine.” instead of “you “ or “yours” This makes it more relatable and reader-focused.
For example, “Start my free trial” is more engaging than “Start your free trial.”
Put yourself in the shoes of the person who is reading. (And always remember to ask yourself “what’s in it for me, the reader?”)
Have some fun with them and show your personality. The possibilities are endless!
Look at your existing CTA on your website homepage. Is it boring and generic? (Like “Shop Now”) Does the button blend in with the website? If so, use the information above to make it pop!