An in-person, 4-hour deep dive into social media strategy and marketing techniques. Learn how to balance the time you spend on social and increase its effectiveness!
In this highly interactive workshop, we will perform a 4-hour deep dive into social media strategy and marketing techniques. You will learn how to balance, and potentially reduce the amount of time you are spending on social media, while increasing its effectiveness.
Using the provided workbook to tackle your brand strategy, content strategy & engagement strategy, we will complete major pieces of work together. You will leave the workshop with a road map for how to use social media as a strategic tool to engage with your ideal audience, while using play and fun to attract increased sales.
Offered in collaboration with Annapolis Valley Chamber of Commerce
$350 AVCC member price
$400 non-member price
includes a light lunch
My signature workshop, customized for you and your team!
$1,200 for up to 4 people
$100 for each additional participant up to a maximum of 10.
Travel fees will apply to locations beyond Wolfville - Kentville
Understand the various post formats available and which will yield the best results based on your desired outcomes.
Schedule one month of content for your business, and be able to use that knowledge to plan subsequent months on your own.
Build a strategy for engagement & determine the amount of time you will dedicate to social media each week.
Determine your brand’s content pillars - the consistent topics you will discuss, amplify & create content for.
Identify your ideal audience (niche) to speak effectively with the people who are most likely to purchase from or into you.
Understand the role social media plays in your overall marketing strategy and how to use this tool without losing your mind.
Measure your success each month and build upon your best practices.
"I really appreciate that we were able to have a workshop just for our organization. Having the chance to really dig into our needs and create a plan specific to our use was extremely helpful for me. Also being able to really brainstorm and talk things through was amazing. I am feeling a lot more confident in starting a social media process with our very small team."
- KERRIE MARSHALL, Atlantic Home Building and Renovation Sector Council
Great balance of information & interaction. It was so helpful!!
"It was great to have outcomes come out of the workshop that will directly alleviate strain on my already busy schedule. Your demeanor, cadence and tone made it easy to stay engaged throughout the 4 hour workshop. I definitely learned lots that I will be able to use from day to day.
- JESSICA WARD, Groundwork: A Social Innovation Agency
I learned lots that I will be able to use from day to day.
"I have a strategy! I was having trouble organizing my thoughts, which drove me crazy as I'm in a new role. This course helped me get my thoughts down on paper in an organized fashion, and through the conversations during the workshop, I was able to broaden but, at the same time, pinpoint who my messages should be targeting. I feel as though the workshop relit my spark for comms. I am so grateful!"
- CHRYSTAL REMME, Mashup Lab
I HAVE A STRATEGY!
Adding 1:1 support after completing this workshop is an excellent way to keep accelerating towards your goals!
I’ve always cared about people over profits, but when I was growing up, I thought it had to be one or the other. This caused me to play real small in life because I believed that having a service mindset meant that I had to trade in my personal aspirations of financial prosperity or personal success in order to contribute to the greater good. (Yes, really!)
Fast forward a couple decades (and a whole lot of therapy sessions), and I realize that it's through personal development, advocating for equity, and amassing wealth among the wholehearted, that we can actually create change in our world and shift the money and decision-making power into the hands of the people who will do more good!
This is why I’m dedicated to fueling the growth of creative, heart-driven brands to propel their businesses to new levels of success and influence, through helping them relay that person-to person experience of connecting with the maker, into the online sphere.
If you’re a heart-driven brand looking to maximize your impact & profit through building authentic community in order to grow a thriving & sustainable business online, I’m here to be your guide.