COMING IN :

Spend 90 days with me to finally implement clear, doable strategies & fail-proof systems so you can market your business like a Pro, and have FUN doing it!

Stop throwing spaghetti at the wall, for good!

join the waitlist

I 've got you.

You're beyond swamped

You already feel like you're drowning in a sea of tasks

You're not a marketer, and you don't want to be one.
You just want to do more of what you love.

Sounds Great. But currently...

Join the Waitlist

People on the waitlist get First access to VIP Coaching & exclusive pricing!

Enroll & dedicate just 30 minutes a day to comprehensive training materials that will guide you step-by step.

3

With the bulk of the work done, watch your sales rise as you simply continue to tweak, and enjoy the ride!

2

Join our interactive calls to connect with fellow entrepreneurs and receive personalized guidance to ensure real progress throughout the program.

1

Scaling your revenue 
is as easy as 1, 2, 3

With The guide,

join the waitlist

You're in the right place!

who dreams of leaving the 9-5 grind to pursue their passion, and become the architect of their dream life.




An aspiring entrepreneur

running an at-home business who wants to balance family life while also feeding their creativity, creating financial freedom, and being fully present with the kids.




A busy mom

who's built a business they're proud of, but know it could be bringing in more revenue if only they didn't feel so overwhelmed by the marketing.




An ambitious self-starter

The Guide is perfect for you if you are:

by showing your customer that your offering is exactly what they're looking for and then guiding them through the buying process seamlessly.



build a website that converts

03

and how to get them to become your best resource for new leads, so they become your best marketing tool, and do the work for you!

understand your customer

02

by understanding the fundamentals of digital marketing and how the various channels work together to help you achieve your dreams.

set a strong foundation

01

Why The Guide is the last marketing program you'll ever invest in:

after 90 days in the guide, you will:

by taking 90 days to build an unshakable foundation, you can continue to grow with much less ongoing effort - the exact thing you're craving right now!


track, tweak & grow!

06

use email and social media to connect with your audience and build trust in your brand - without becoming a full-time content creator 

master content creation

05

by deeply understanding what your customers are looking for you, you will optimize your website to be found by both humans, and algorythms.

get found by google

04

no smarmy tactics - just real connections.

I'm not teaching you how to be a sales person -- I'm not even teaching you how to be a marketer! I'm simply helping you get to the root of what your customers want you to help them with, and systemize your approach to sharing that with them. You get to be 100% yourself in this program, and it's through being fully, authentically you, that you're going to grow your business.  

But here's what you will love the MOST:

Farmers' Markets of Nova Scotia

-- Emily Lawrence

"I'm so glad I didn't have to do this on my own and struggle to put together something lackluster. Make your life easier and get Julie's help, your bank account will thank you later."

join the waitlist

Module 7

Module 6

Module 5

Module 4

Module 3

Module 2

Module 1

Here's what you'll get inside the guide

What's Inside

  • Build a strong foundation by understanding the fundamentals of digital marketing and its various channels.

  • Set S.M.A.R.T. business goals and craft compelling brand messaging to resonate with your ideal audience.

  • Conduct a competitor analysis and define your Unique Value Proposition (UVP) to differentiate your brand in the market.

Marketing Foundations

Module 1

Module 7

Module 6

Module 5

Module 4

Module 3

Module 2

Module 1

Here's what you'll get inside the guide

What's Inside

  • Explore the stages of the customer journey, from awareness to advocacy, and how to map this process for your business.

  • Learn to identify key touchpoints and plan customer journeys that enhance user experience.

  • Develop strategies to nurture leads through each stage of the marketing funnel for higher conversions.

Customer Journeys

Module 2

Module 7

Module 6

Module 5

Module 4

Module 3

Module 2

Module 1

Here's what you'll get inside the guide

What's Inside

  • Choose the right platform for your website and decide whether to DIY or outsource your web development.

  • Create clear customer journeys on your site with strategic calls-to-action (CTAs) and well-crafted pages.

  • Optimize essential website pages (Homepage, About, Services, etc.) to engage visitors and drive conversions.

Your Website

Module 3

Module 7

Module 6

Module 5

Module 4

Module 3

Module 2

Module 1

Here's what you'll get inside the guide

What's Inside

  • Understand how search engines work and the importance of SEO for driving organic traffic to your site.

  • Identify and implement effective keyword strategies across your website to improve visibility.

  • Learn to create SEO-friendly content and optimize on-page elements to enhance your site's ranking.

SEO Foundations

Module 4

Module 7

Module 6

Module 5

Module 4

Module 3

Module 2

Module 1

Here's what you'll get inside the guide

What's Inside

  • Discover the critical role of email marketing for small businesses and how to build an engaged audience.

  • Develop a content calendar and learn to write valuable emails that resonate with your subscribers.

  • Implement automation and personalization techniques to enhance engagement and drive conversions.

Email Marketing

Module 5

Module 7

Module 6

Module 5

Module 4

Module 3

Module 2

Module 1

Here's what you'll get inside the guide

What's Inside

  • Differentiate between building a community and a following on social media and assess your capacity for engagement.

  • Choose the right platforms for your audience and learn to optimize your business profiles for success.

  • Create a comprehensive content strategy and calendar of organic strategies.

Social Media Marketing

Module 6

Module 7

Module 6

Module 5

Module 4

Module 3

Module 2

Module 1

Here's what you'll get inside the guide

What's Inside

  • Understand key metrics to track and why they are essential for assessing your marketing effectiveness.

  • Learn how to read & edit custom reports and dashboards to visualize your data and inform your strategy.

  • Identify areas for conversion optimization to enhance user experience and increase sales.

Analytics & Conversion Optimization

Module 7

Tara Mummery

Big Heart Fibre Art

Her positive attitude is infectious and her marketing strategies opened my eyes to a new way to approach how I conduct business. The course content was invaluable! Thank you Julie!

"I learned many new skills in her 12-week course that I will put to use in my online business."

lauren bonner

Beyond the immense amount of valuable information I'm taking away, your infectious optimism & energy made this experience so enjoyable & the boost I needed to be excited about my business again. THANK YOU!

"I'M SO GLAD I WAS PART OF IT!"

leigh gillis

Julie is incredibly knowledgeable and I trust her marketing guidance without doubt. I look forward to working with Julie again and I recommend her without any hesitation. Thank you Julie!!

"Julie's course delivered more than i anticipated"

What Others are saying

Hey There!

I know this because I grew up believing that the best role I could play in life was that of a doting, supporting character. And boy did I play that well... until I couldn't any more. I broke. I wanted more. Something of my own. Somewhere where I belonged exactly as I was. And I knew that it was something I needed to build for myself.  So I did.

Creating The Guide stems from my heartfelt desire to empower those who have a dream, and big goals, and who just need a little direction & support in achieving them.

I believe you deserve to experience the freedom of creating the business & life of your dreams.

Together, let's take steps toward that dream, and allow you to focus on what you love, while simultaneously building a loyal community around your brand.

Ready to drive measurable results that lead to increased sales and growth?

Coming March, 2025
join the waitlist

People on the waitlist get First access to VIP Coaching & exclusive pricing!

And get exclusive promotions!

Be the first to know when The Guide opens for enrollment

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